We are a new type of communication group. Experts in data, brand, communication, media, e-commerce, design and production are working here as one team. Together, we help clients build strong brands, transform their marketing, and win in the platform world.
Depending on the needs, we can provide both integrated marketing solutions, and separate services.
Services

Latvia Team Leaders
Jānis Pencis
Chief Executive Officer
Inese Petkeviča
Creative Director, Leo Burnett
Ksenija Andrijanova
Managing Director, MSL
Jānis Polis
Managing Director, Digitas
Artis Linde
Chief Media Officer
Līga Lāce
Media Director
Larisa Šaca
Chief Finance Officer
Kateryna Tugai
Client Business Lead
Clients
Within our 28 years of experience, we have been honoured to work locally and on the pan-Baltic level with many clients. Here are a few of them:



















PROJECTS
Breaking the Ice: How We Helped Rewrite the Story of Women’s Hockey in Latvia
From Newcomer to Shortlist: MSL Baltics Recognized at Mi:t&Links Awards
Supporting communication for the Puppet Theatre performance “Light, I Hear You”
Communication about the need for state-funded penile reconstruction after prostate cancer surgery.
Samsung 3D DOOH
Samsung's Laser Projection on the Largest OOH Banner in Riga
A social campaign created in Latvia gets 34 awards at Cannes Lions and other festivals
SĀGA: A Place Where Stories Begin
Autopilot Whopper: When AI Craves a Burger
America the Beautiful: A Powerful Symphony for Change
Purring for Parliament: Shelter Cats Crash the Elections
How We Made the Biggest Pack for the Biggest Festival
Driving Warmth Across Latvia: #segubuss for Purina
AWARDS
Cannes Lions 2022
Bronze
Creative Effectiveness
Cannes Lions 2021
Grand Prix for Good
Cannes Lions 2021
Gold
New Realities & Voice-activation
Cannes Lions 2021
Gold
Innovative Use of Influencers
Cannes Lions 2021
Gold
Sustainable Development Goals
Cannes Lions 2021
Silver
Social & Influencer Lion / Cultural Insight
Cannes Lions 2021
Silver
Direct Lion / Cultural Insight
Cannes Lions 2021
Bronze
Media Lion
Cannes Lions 2021
Bronze
PR Lion / Use of Technology
Cannes Lions 2021
Bronze
PR Lion / Public Affairs & Lobbying
Eurobest 2021
Grand Prix for Good
Eurobest 2021
Gold
Social & Influencer
Eurobest 2021
Gold
PR Use of Technology
Eurobest 2021
Silver
PR Not-for-profit / Charity / Government
Eurobest 2021
Silver
Digital Craft
Eurobest 2021
Bronze
Media
Immortal 2021
Agency #1 Europe
D&AD 2021
Yellow
PR - Use of Micro-Talent & Influencers
D&AD 2021
Graphite
Digital - Use of Technology
D&AD 2021
Wood
Digital - Use of AI
Golden Drum 2021
Best of Genius Loci
Golden Drum 2021
Grand Prix
Digital, Mobile & Technology
Golden Drum 2021
Grand Prix
Digital Craft
Golden Drum 2021
Gold
Creative Effectiveness
Golden Drum 2021
Gold
Social Good
Golden Drum 2021
Silver
Innovation Craft
Baltic Best 2021
Gold
Advertising / Branding Online Video & Film
Baltic Best 2021
Gold
Performance Marketing
Baltic Best 2021
Gold
Corporate & Public Service PR
Baltic Best 2021
Gold
Innovative Media & Marketing
Baltic Best 2021
Gold
Marketing Effectiveness
ADWARDS 2021
First Class Order
Exporting creative excellence
ADWARDS 2021
Second Class Order
Exporting creative excellence
EPICA 2020
Gold
Public Interest - Social
EPICA 2020
Silver
Public Relations
EPICA 2020
Bronze
Best Use of Music
Baltic Best 2020
Gold
TV Advertising
Baltic Best 2020
Gold
Corporate and Public Service PR
Baltic Best 2020
Silver
Online Video/Film
Baltic Best 2018
Bronze
Outdoor advertising
ADWARDS 2018
First Class Order
Non-traditional communication
ADWARDS 2018
First Class Order
Outdoor advertising
Blog
Forget the Template: How the Baltics Do Press Releases
Why Are Adults Returning to Childhood Toys – and How Can Brands Leverage It?
Think Influencer Marketing Isn't for You? Think Again
From Stigma to Value: How Solitude Becomes a Business Opportunity
What do brands need to know about the anatomy of modern relationships?
Consumer Trends For 2025
When Age is Just a Number
Alphas – A Generation with Influence from Childhood
Transformation of Culture in the Era of Social Networks
Artificial Intelligence – to love or to hate
The global #WorkingWithCancer initiative has also been launched in Latvia
Youth and money
Sustainability in the Fashion Industry
How can brands help people save?
Publicis Groupe Latvia in Numbers
37
talents in 2024
1997
arrival in the Republic of Latvia
68%
woman in 2024
12,4m
EUR billings in 2023
1051
projects in 2024
55
Client NPS in 2024
10
Cannes Lions
375m2
comfy office
4th
biggest media agency group in 2023
NETWORK
We are part of the largest communication group in the world. Publicis Groupe operates in more than 100 markets and has over 100,000 people. The group was founded in 1926 and is now one of the world leaders in business and marketing transformation. The headquarters of Publicis Groupe is on the Champs-Elysées in Paris.
Arthur Sadoun has been the head of Publicis Groupe since 2017. Under his leadership, we have been moving away from the original holding structure to the newly integrated Power of One model. It gives our clients access to the best services and people from our entire group. On a global level, we share sustainable values and the demands of social responsibility.

Arthur Sadoun
Chairman & CEO Publicis Groupe
Publicis Groupe is seamlessly connected through the Power of One, to partner with our clients, to make them Win in the Platform World.