What started as a simple idea — to collect blankets for shelter animals — turned into a heartwarming movement across Latvia. Together with Purina, we created the #segubuss (#blanketbus): a van transformed into a mobile donation point that visited 23 cities in just 14 days.
Our mission? To help over 10,000 abandoned dogs and cats survive the cold. People came together in every stop, donating 1,621 blankets and warm items. Purina amplified the impact by donating 2,686 kg of pet food to shelters along the way — because comfort means more than just warmth.
But the road trip didn't go unnoticed. Our initiative was picked up in 43 media outlets — all earned, all inspired by a shared sense of care.
#blanketbus proved that when a cause touches the heart, people show up with open arms — and full bags.