With the rapid growth of digital out-of-home (DOOH) advertising screens in the streets of Riga, advertisers are increasingly challenged to find new and effective ways to stand out and capture audience attention. Traditional 10-second ad clips often no longer deliver the desired results.
To provide advertisers with new creative opportunities, adQuota leverages its expertise in customized mobile formats to offer unique, multidimensional solutions for DOOH formats. Clients only need to provide working files with creative materials, which can then be transformed into both mobile ad formats and DOOH clips.
The first multidimensional DOOH clip was successfully created and launched by Starcom, in collaboration with adQuota, DScreens, and Visual media, for the Samsung Galaxy AI campaign. What initially started as a test campaign in Latvia quickly expanded to 13 different formats across the Baltics. In total, the campaign materials were displayed on more than 150 DOOH screens—on streets, in shopping malls, and at airports throughout the region.
Within days of its launch, the innovative format attracted significant attention from other advertisers, sparking great interest in adopting adQuota’s multidimensional DOOH solutions for future campaigns. Several successful campaigns have already been executed using this approach across major outdoor advertising networks, including Clear Channel, D Screens, JCDecaux, and Visual media.
