The Preses Nams building facade on Balasta dambis is the largest outdoor advertising space in Riga. The over 1,000 m² advertising banner is highly visible even from a distance. To create an impressive outdoor advertising experience for residents and visitors, Samsung continuously seeks new and innovative ways to maximize the potential of this advertising location.
Previously, enhancements included LED-lit logos, product names, or highlighted elements on the banner. However, due to regulatory changes, the use of illuminated elements in Riga’s historic center was prohibited a few years ago. After consultations with partners and city council representatives, as well as submitting and adapting multiple proposals to comply with regulations, a temporary project was approved, allowing the use of additional lighting solutions for a limited period.
With the support of experienced partners, a laser projection video was developed and projected onto the large Samsung advertising banner. The project was executed during winter, when early nightfall made the projections highly visible, attracting significant attention to the launch of the Samsung Galaxy S24.
An additional challenge was the ongoing construction at the building, with active renovations in the surrounding area, complicating the setup of lighting equipment. Despite these obstacles, the project resulted in a unique and visually striking advertising solution, enriching the cityscape and providing a valuable new experience for all involved.
