When Zewa asked us to promote their family-size toilet paper pack, we thought big. Literally. At Positivus—the Baltics’ biggest music festival—we built the world’s largest toilet paper pack using white hay rolls and bold branding. The playful setup, paired with the headline “Made for BIG families,” quickly turned heads and phones: visitors from over 14 countries flooded Instagram, propelling #zewa and #zewadeluxe into the platform’s top trending hashtags.
The results? Three major awards: Bronze at Baltic Best 2018 (Outdoor), and double Gold at Adwards 2018 (Outdoor + Non-Traditional Communication). Proof that sometimes, thinking outside the box means rolling with what’s already in the field.