We needed to prove that the Samsung Galaxy A5 isn’t just a good‑looking slab of glass; it’s a pocket‑sized permission slip to do something gutsy. So we turned to the people whose feeds already shout “try me” – four tastemakers, one from each Baltic corner:

• photographer Ardo Kaljuvee in Tallinn
• stylist Ženja Fokin in Estonia’s fashion circles
• indie darlings Carnival Youth over in Riga
• designer Julia Žižė holding court in Vilnius

Their brief was simple: throw down a creative gauntlet and hand the winner a brand‑new Galaxy A.

1,092 young Baltics raised their hands. Only six got the call.

That’s when the real fun started.

One hopeful had to round up twenty strangers and snap the biggest group selfie the town square had seen. Another scoured the streets for four fresh faces, then jumped on the runway beside them. Carnival Youth had lights, cameras, and no actors; our contestant door‑knocked until passers‑by became video stars. Julia’s challenge? Build an entire fashion show in four hours – ten amateur models, looks, walk, the lot.

They all pulled it off.

And because every defiant moment happened through the lens of a Galaxy A5, our audience didn’t just watch bravery; they saw the phone handling it without a hiccup.

Two months later the scoreboard read:

• 4 headline‑grabbing public stunts
• 1 brand‑new music video in heavy rotation
• 280 000+ social video views
• 877 000+ impressions across the Baltics
• six exhausted but ecstatic creators, four delighted ambassadors, and a region now convinced that “A” stands for audacity.

The takeaway? Give creative people the right tool and a deadline and they’ll rewrite the brief. The Samsung Galaxy A5 just happened to be the tool in their pocket – and now, thanks to the Manifesto, it’s in a lot more pockets.

Ready for the next challenge? So are we. #GalaxyAManifesto